Liver King having a feast after the Barbarian Crucible

Supplements Philoshophy

No amount of supplements will outperform a subprimal lifestyle. If you sleep like shit, which most people do... if you eat like shit, which most people do... if you move like shit and don't lift heavy shit, which most people do, you will continue to express the same fucking shit... the hurt, hate, suffer and struggle that you call your life. I would know... this was my own life for twenty-mother-fucking years.

Fuck that! You're better than this... encoded in your DNA is your potential to epigenetically express your alpha organism... the Roman Chestplate, the centerpiece six pack and grand fucking adventures that make life so goddam worth living (the status, the friends, the girls, the cars, the mansion, the family, the net worth — measured in self-worth). That starts... now!


Liver King eating a raw heart

The Greeks, Romans, Egyptians, and Aztecs created muscular statues... symbols of perfection, embodying the tactical virtues of man... ideals of strength, courage, mastery, and honor. We are descendants of the sole surviving species of genus Homo (the baddest mammalian predators that ever lived). I honor these ways by putting back in what the modern world left out. It's called ancestral living and the nine ancestral tenets.


Here it goes again... I always hear this question when I'm out and about, and this is how LK translates it... “What shortcuts can I take to look like you?” To which I generally reply, "None!"

You earn the life and wife that you behold, period. Most people think it's impossible because they look like relative shit, despite doing movements that they call work (which isn't) and despite eating clean/dieting (which isn't)... my thesis is that if you commit to ALL 9 Ancestral Tenets, you will unlock the greatest version of yourself - your inner beast...

To be certain, dietary supplements have profound utility... goddam weapons when used right (more on that forthcoming). But the far greater force is far more fundamental... they are the ancestral forces that shaped us for millions of years, to become the baddest mammalian predators that ever lived, to express robust health and the strength to carry a heavy-fucking-load... impose one’s force of will... to always stack the deck... dominate, and win at life.

The coveted Roman chest plate anchored by the six pack centerpiece

I get most of what I need to strive through life from the aforementioned, which serve as my foundation (before "supplemental" enters the equation)... sleep, eat, move, shield, connect, cold, sun, fight and bond. These are orders of magnitudes more effective than any supplement and even though I own a shit ton of supplement companies, I don't believe in supplements, per se (because the supplements I stand behind are 100% whole, nose-to-tail Ancestral foods). To be certain, I believe in the fundamentals like Liver & Bone Marrow and a nutrient-dense nose-to-tail diet. There, I've made the point... here's a list of my supplemental things to optimize:

  • Naps... to the tune of 20 to 30 minutes (before 3PM) to supplement my sleep
  • Movement Snacks throughout the day
  • Liver King Protein Powder (see below)
  • Liver King Bar (see below)
  • The Fittest — KING provides raw testicles, heart, liver and bone marrow (traveling and vacation)
  • Ancestral Supplements Minerals — Nature's whole food electrolyte complex
  • Ancestral Supplements — Liver & Bone Marrow (traveling and vacation)
  • Vitamin D3 — get this from mid-day sun, fish eggs, blubber and tallow (I'll take a pill if my levels dip)
  • UVEX blue light blocking glasses
  • Barbarian... take a joke!

Honorable Mentions For Targeted Support

I may use Thymus or Spleen for allergies or to boost immune system... Brain if the brain needs a nootropic or boost... Bovine Tracheal Cartilage to recover an injury... Thyroid in the winter when little to no carbs are available... Adrenal if adrenal support is required... you get the picture. Testosterone and growth hormone were on the menu before January 2nd, 2023. At the time of this writing, LK 2.0 is full on "natty" to the tune of 190 days strong.

Keep in mind that my tribe (my savage Liver boys and my Liver Queen) and I all consume a nutrient-dense, evolutionarily consistent "diet." We consume the whole beast just as the OGs (our ancestors did)... That's right, we eat the raw liver, lung, kidney, pancreas, spleen, heart, thymus, bones, tendons, ligaments and more... we even get down on some blood... can’t let a bloodthirsty Viking go hungry, that’s for sure. We eat this way every day (except traveling or on vacation we take extra Liver, Bone Marrow and several pounds of raw Testicles because "why eat vegetables when you can eat testicles". We get down on bone soups (this is wife's specialty), and we eat tons of fresh, pastured, fertilized eggs (fertilized only by LK-worthy roosters that compete for access).


Liver King supplement - Whole Feast

I take Liver King Protein for breakfast, lunch and dinner... for everyone in the back, I'll say it again... it's called The Whole Feast, it's delicious AF and you've never seen a more complete protein supplement with growth factors and goodness that actually moves the dial. Here's why it's fucking bomb. With the help of a PhD Biochemist, I formulated this specific protein shake powder just for Liver King and tribe, and called it “The Whole Beast”... turns out, there's already a company with a Whole Beast protein on the market (though it sure as shit doesn't have nose-to-tail nutrition... not even a single organ in it). This is how I ensure a true nose-to-tail, horns-to-hooves, bones-to-blood experience for me and mine… it’s how I get all the parts and all the goodness of the beast — inclusive of the connective tissue, ligaments, tendons, liver, heart, pancreas, spleen, kidney, colostrum, blood, bones and more. Why it matters...


Liver King's Whole Feast Product Details


Because modern-day proteins have left us malnourished (without the signaling peptides and growth factors only found in organ meats)... as a consequence, our modern-day men are suffering with no Roman chest plates, no visible six pack abs, no libido and no ambition in life. Fuck that... I'm here to change that.


When it comes to protein powders and protein supplements, Whole Feast is in a league above... All these raw materials were sought after and assembled to replicate the early ancestral "diet", including beef protein, liver, heart, colostrum, pancreas, kidney, spleen, whole bone, tallow and blood. Did I mention that it's delicious AF!

Liver King's Whole Feast product ingredients


Because the baddest native warriors to ever walk the earth, The Cree, ate raw bison liver to gain the power of the bison. Animal-based, 100% natural, Sweden-sourced, grass-fed beef protein isolate (anthesis of vegan friendly) packed with all 8 essential amino acids, all 3 BCAAs and loads of naturally occurring collagen for joint and tendon health… Whole Feast is the ultimate protein upgrade that’s low-carb and keto-friendly to easily build muscle and unearth the warrior-beast within.

Liver was (still is) prized and devoured by alpha organisms in the wild and provides fundamental nutrient building blocks that are missing in the modern world like real bioavailable vitamin A (retinol), glandular-derived vitamin B12, choline, folate and heme iron to support virtually all biological functions including methylation, detoxification, and blood filtration. It’s true… “liver is king” — Liver King.


The sustenance of every mammal's birthright… this liquid gold is rich in developmental factors, platelet derived growth factor, transforming growth factors, epithelial growth factor, insulin like growth factor (IGF-1), and immunologic components to support growth, drive, determination and domination for generations to come.


This beef organ powder blend enabled us to become apex predators… science is just now catching up bearing out that heart, kidney, pancreas and whole bone are the richest, bioavailable sources of the ultimate energy-boosting, anti-aging enzyme CoQ10 (for cardiovascular health)… rich in DAO and selenium that supports histamine health, microcrystalline calcium protein complex for strong bones, and all the pancreatic digestive enzymes to assimilate this nourishment… to express your highest form.


21g of carnivorous beef protein isolate, stuffed with collagen amino acids to boot, a bag of this whole beast protein provides 30 servings… crafted with care, compassion and blood, literally. Blood-thirsty barbarians drank it, wolves and predators in the wild do too, and turns out to be rich in bio-identical Vitamin D, I. It’s nature’s most concentrated source of heme iron and, of course, the signal transduction response (output from gland to tissue must be transported in blood). Extinction is the rule, survival is the exception. Only The Fittest survives, period.

The Fittest poster

As aforestated, I vehemently advocate the real McCoy first which means start hunting (ethically) or go to your local butcher or rancher and start picking up pieces that you’re missing. If you're still making excuses, there are dime-a-dozen online ranches that ship right to your goddam door. I only “supplement” with this protein shake to cover my bases and it helps me to dominate my world... end of story.

It's called "like supports like" and it's rooted in our evolutionary past... turns out, there's science behind it too

"Radioisotope labeling studies in animals have shown conclusively that, when eaten, organs and glands selectively travel to the corresponding organs and glands in high concentrations. This research, done at the University of Scotland in Edinburgh, lends credence to the ancient practice of eating animal organs to help ensure health in one’s corresponding organs..." - Dr. Ron Schmid, ND.


Box full of The Fittest Liver King Bars

Ten years ago I came up with The Concoction... a recipe I threw together to optimize hormones, improve recovery between blood-burning events in competition, and a dessert-worthy snack. Over the years I perfected it.


Liver King Bar Product Details


Every ingredient was meticulously crafted with a singular purpose: to DOMINATE! The Liver King Bar 2.0 takes nose-to-tail, performance-driven nutrition to a whole new nourishing level.

Liver King Bar ingredients


Is the hormone optimizing, alpha organizing, dessert-worthy, primal snack bar loaded with the most alpha food on earth (liver) and the LK functional toppings to conquer cravings, promote satiety, energy, drive and determination. Subprimals say it’s expensive, but price is what you pay, value is what you get. If you want MOOOAR outta life, you have to do MOOOAR! It’s the only bar of its kind in the world, period. The Liver King Bar is the ultimate high-fat (hormone optimizing), low-carb, protein bar upgrade for alpha organisms, barbarians, warrior-beasts and kings.

"Liver is a weird thing because it’s not something that most people enjoy, but it’s one of the most nutrient rich foods on the planet. What’s weird is that we’re not attracted to it, but animals LOVE it... In wolf packs the alpha wolf gets to eat the liver of a kill. Most people I know think it’s gross. I don’t prefer it, but I always eat it to avoid waste and because of its nutritional value..." — Joe Rogan, living legend

Joe Rogan's Instagram post about liver


Almonds were regularly on the menu for blood-thirsty Spartan warriors… so it was said they prepared a notorious black broth of blood and boiled pig’s leg, along with side dishes such as almonds, other fruits, and meats. A great source of diversified protein with just the right amount fiber (to hedge, of course). Packed with vitamins B3 and E, minerals, phytonutrients, and antioxidants. This power food contains fatty acids that aid in the absorption of fat-soluble vitamins A,D,E, and K. Spartans knew!


To express your highest and most dominant form… no doubt, get the lion’s share of your protein from the whole beast (nose-to-tail and muscle meats). Get the rest from the Liver King Bar… egg whites, protein isolate, amandin, and collagen hydrolyzate deliver all the amino acids you need to support protein synthesis. Added collagen for joint and tendon performance, and if you really care to know… to support healthy hair, skin, and nails. Why do you think Liver King's skin is always glowing?


Because “strength is never a weakness and weakness is never a strength” - Mark “Smelly” Bell. Ghee is clarified butter rich in special hormone-optimizing fats (think concentrated milk) to nourish strength, fat loss and muscle growth… aids deep sleep and performance. Creatine is found naturally in the muscle cells that facilitates the recycling of energy-producing ATP in muscle and brain tissue. It aAlso boosts maximum athletic performance and mental acuity to become a “top King!” Anyone that knows about methylation, how we epigenetically express our potential, knows that creatine supplementation is a must.

Liver King Bar product image


1 box, 12 bars of alpha organizing, dessert-worthy, primal sustenance to separate from the pack. The Liver King bar is a global exemplar… in a league of itsit’s own. Cinnamon is a secret weapon shown to decrease HbA1C (blood sugar marker), triglycerides and cholesterol. Real Himalayan salt is arguably the most important electrolyte we consume. When sodium drops, all other electrolytes suffer. Extinction is the rule, survival is the exception. Only The Fittest survive, period.


It's true... I am obsessive about bringing the ancestral lifestyle mainstream. It's my WHY in the world. This is why I reinvest 95% of revenues to launching new companies instead of buying a mega yacht. To be certain, I have or will have a supplement company in every category which ranges from Fitness to Foraging, Beauty to Birthright, and Dental to Dogs. Liver King Supplements has twelve more companies ready to launch in late 2023/2024 including one aimed at Gamers! Go to Tip of the Spear to get your hands on the latest. Each with its own line of whole beast protein powder (formulated for the respective demographic w/ unique needs), beef protein, and immune health line for an impenetrable healthy immune system.

Liver King logoAncestral SupplementsHeart & Soil logoThe Fittest logoMedicine Man logoKrowa logoBirthright logoHearth of the Canine logoStrong Jaw logo
Liver King logoAncestral SupplementsHeart & Soil logoThe Fittest logoMedicine Man logoKrowa logoBirthright logoHearth of the Canine logoStrong Jaw logo

All sold on Amazon and local stores across 5 continents and 52 countries. If you're looking for the most complete protein supplement or a protein powder that's just goddam delicious, Whole Feast is the supplement you didn't know you needed (trust me... you do!), with growth factors and animal-derived heme iron that nourish right down to the mitochondria.

"I've heard you say multiple times you don't believe in supplements, or protein powder but you make money off of selling them to people and yet people continue to buy products you yourself endorse but don’t take👏👏 genuinely confused by this..."

First and foremost, I get my Liver, Bone Marrow and raw testicles from the wild animals that my boys and I ethically hunt (we call it a sacred hunt). If I need supplemental Liver/Bone Marrow, my go-to is Liver King Ranch, then my local LK butcher and/or local farmer, then White Oak Pasture. Once again, if you can, go to your local butcher or local farmers market, and get the realest and rawest nature has to offer... if you can't or won't (because you're not manly enough... yet!), or if you’re traveling, there's an alternative option that's the next best thing — raw, freeze-dried Liver and Bone Marrow in a simple, convenient gelatin capsule (a distant second best but still geometrically effective for strength, performance and all-round badassery).

Liver King doing the Barbarian workout in Houston


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Liver King Out!