Purpose

My purpose in life is to return people to their primal strength, health and happiness.

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Mission

I’ll teach, preach and model the ancestral lifestyle: putting back in, what the modern world has left out. Live by the tenets.

LEARN THE TENETS

Liver King

I sell the unapologetic celebration of dominant standards. CEO of Ancestral Living. I’m Liver King because LIVER IS KING!

MEET THE KING

JP Sears earns the WORST ranking in Barbarian Crucible History!

Watch as JP Sears faces the kind of hellfire that melts the spirit of weak men. Will gravity pin him down, or will he rise, muscles screaming and spirit unbroken, to claim his place among the Barbarian elite? Get ready for a raw, unfiltered look at what it takes to suffer, survive, and snarl in the face of everything that tries to break you.

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Liver King's Ancestral Tenet Sleep Icon

Sleep

The first ancestral tenet is sleep because it trumps everything else! It’s the time when body and brain detox, recover, rebuild and restore.

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Liver King's Ancestral Tenet Eat Icon

EAT

The second ancestral tenet is eat because we evolved eating the whole animal.

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Liver King's Ancestral Tenet Move Icon

MOVE

There is a mismatch between our physical activity we experience in the modern world and our ancestral environment. This is almost as big a mismatch as is diet. That's why the third ancestral tenet is move.

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Liver King's Ancestral Tenet Shield Icon

SHIELD

The fourth ancestral tenet is shield because we need to avoid dangers just like our early ancestors did, but instead of running from lions, nowadays we run from seed oils, excessive wifi, emfs, and man-made poisons.

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Liver King's Ancestral Tenet Connect Icon

CONNECT

The fifth ancestral tenet is connect. Our early ancestors were in constant contact with the earth 24/7/365.

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Liver King's Ancestral Tenet Cold Icon

COLD

Comfort is not good for the organism. This is why the sixth ancestral tenet is “get cold.”

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Liver King's Ancestral Tenet Sun Icon

SUN

The seventh ancestral tenet is sun for the natural production of vitamin D. This prevents tooth decay, increases immunity and improves overall health.

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Liver King's Ancestral Tenet Fight Icon

FIGHT

The eighth ancestral tenet is fight. Harness your inner strength, take real risks, and find opportunities to thrive in the modern world.

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Liver King's Ancestral Tenet Bond Icon

BOND

The ninth Ancestral Tenet is Bond. Embrace the power of connection, support, and traditions to enhance your well-being.

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Liver King's Ancestral Tenet Sleep Icon
Sleep
Liver King's Ancestral Tenet Eat Icon
EAT
Liver King's Ancestral Tenet Move Icon
MOVE
Liver King's Ancestral Tenet Shield Icon
SHIELD
Liver King's Ancestral Tenet Connect Icon
CONNECT
Liver King's Ancestral Tenet Cold Icon
COLD
Liver King's Ancestral Tenet Sun Icon
SUN
Liver King's Ancestral Tenet Fight Icon
FIGHT
Liver King's Ancestral Tenet Bond Icon
BOND
Learn MOOOAR

I sell the unapologetic celebration of dominant standards. CEO of Ancestral Living. I’m Liver King because LIVER IS KING!

MEET THE KING

I WANT YOU
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