Purpose
My purpose in life is to return people to their primal strength, health and happiness.
Mission
I’ll teach, preach and model the ancestral lifestyle: putting back in, what the modern world has left out. Live by the tenets.
Liver King
I sell the unapologetic celebration of dominant standards. CEO of Ancestral Living. I’m Liver King because LIVER IS KING!
JP Sears earns the WORST ranking in Barbarian Crucible History!
Watch as JP Sears faces the kind of hellfire that melts the spirit of weak men. Will gravity pin him down, or will he rise, muscles screaming and spirit unbroken, to claim his place among the Barbarian elite? Get ready for a raw, unfiltered look at what it takes to suffer, survive, and snarl in the face of everything that tries to break you.
Liver King's $100,000 Love Giveaway
Most Recent $1,000 Winners
Sleep
The first ancestral tenet is sleep because it trumps everything else! It’s the time when body and brain detox, recover, rebuild and restore.
Learn MOOOAR
MOVE
There is a mismatch between our physical activity we experience in the modern world and our ancestral environment. This is almost as big a mismatch as is diet. That's why the third ancestral tenet is move.
Learn MOOOAR
SHIELD
The fourth ancestral tenet is shield because we need to avoid dangers just like our early ancestors did, but instead of running from lions, nowadays we run from seed oils, excessive wifi, emfs, and man-made poisons.
Learn MOOOAR
CONNECT
The fifth ancestral tenet is connect. Our early ancestors were in constant contact with the earth 24/7/365.
Learn MOOOAR
COLD
Comfort is not good for the organism. This is why the sixth ancestral tenet is “get cold.”
Learn MOOOAR
SUN
The seventh ancestral tenet is sun for the natural production of vitamin D. This prevents tooth decay, increases immunity and improves overall health.
Learn MOOOAR
FIGHT
The eighth ancestral tenet is fight. Harness your inner strength, take real risks, and find opportunities to thrive in the modern world.
Learn MOOOAR
BOND
The ninth Ancestral Tenet is Bond. Embrace the power of connection, support, and traditions to enhance your well-being.
Learn MOOOAR
I sell the unapologetic celebration of dominant standards. CEO of Ancestral Living. I’m Liver King because LIVER IS KING!
MEET THE KING