Quit Everything (in my personal life)
When I made the commitment to do this, I quit all my other jobs that involved everything that mattered… self, dad, husband, son, brother, friend… you name it, I dropped it so I could pour into Ancestral Supplements. I quit on myself… quit working out, quit sleeping, quit eating (lost twenty pounds), quit on my health. I quit on my boys (my two sons).
Quit teaching, quit birthdays, quit spending time with my real purpose. I quit on my wife… quit anniversaries, quit loving (with action), quit spending time with my soul mate. I quit on my friendships… quit and cut all ties. I even quit being a son, brother and so on. Everything that mattered, I quit.
LAUNCH OUT OF OBSCURITY
It was painstakingly difficult but I made the decision to bring ancestral living into the fold, and I was going to follow through. At start-up, whether personally or professionally, obscurity is always the problem… no one knows your name. So how do you launch yourself out of obscurity… I didn’t know either, so I took to all the health blogs like Mark’s Dialy Apple, Mercola, Kris Kresser and any other blog that would allow me to engage with the community and allow a clickable link to the website that I built (this was before website builders). One person at a time posted their problem either about themselves or their children.
One person at a time, I gave EVERYTHING I had to give, irrespective of whether or not it led to the only product I was selling… Beef Liver. One person, one email at a time, people found value. Before I knew it, I was providing one on one guided support for hundreds of our people (who weren't even customers). I started receiving hundreds of emails a day… I started to understand, listen, encourage and share everything I knew about ancestral living. I did my best to guide them to a better life through ancestral living.
One-On-One Guided Support...
For someone with recalcitrant high blood pressure, I guided her to take a walk, midday sun (for the nitric oxide), holding the hand of someone she loves with bare feet connected to the earth (for parasympathetic tone, to further open vasculature and dilate vessels), and to do a three minute tabata of chair squats, push-ups or whatever we could figure out that they could do (another nitric oxide dump). It cost nothing… and it worked!
For someone with neurocognitive issues, I suggested a ketogenic based diet plan, which I would formulate, write and fine tune for weeks and months. We included lots of egg yolks, fasting protocols, ancestral sleep optimization, beef or chicken liver and EMF remediation… I even bought EMF meters (that I couldn’t afford) and sent them out on loan to everyone who would try. It cost nothing… and it worked!
Time after time, they would ask where they could buy my book (that I didn’t have)… where they could buy my “sunshine” pill (that I didn’t have)… where they could buy my “egg yolk” product (that I didn’t have). My reply was always the same, these are the ways of our ancestors (sleep, eat, move, shield, connect, cold, sun, fight and bond) that kept them happy and healthy for millions of years… it still works today… it costs nothing… please just tell EVERYONE you know about the nine ancestral tenets and how it helped.
ACCOUNTABILITY
I was also keenly aware that if they were not compliant, it wouldn’t work. So I wrote every interaction down on a yellow pad, and I would follow up every ten days with an accountability/encouragement email…
Last we spoke, you were still struggling with X, Y and Z. It doesn't have to be that way. You’re not alone… hundreds, if not thousands of people, just like you have recovered these exact same issues by simply doing what we talked about in our last email:
the ketogenic-based diet
the four to six egg yolks
the two to three ounces of liver, two the three times a week
the fasting protocol (found here)
the early morning sun... through the eyes, on the face, on the skin
the simple EMF remediation
the walking thirty-minutes a day
Your personal struggle with X, Y and Z can end now... but I need you to take the first step. Please reply and tell me how you're doing.
Sincerely, Brian
P.S. Embrace the journey, for it is in the midst of hardships that we find the most extraordinary versions of ourselves...
THE FLOOD OF EMAILS
The response rate was overwhelming. And the ten day email system (my yellow pad) would reset IF I didn’t hear from them soon, which in most cases, I did. Invariably, they started doing what I asked of them, they got their lives back, and they told EVERYONE they knew.
The emails flooded and they were coming in faster than I could answer. This created a problem… the solution was to get caught up from 10PM to 6AM and do it all over again… even on birthdays, anniversaries, Christmas or whatever. Every day was a new opportunity… it was a new day that I could pour myself into, guiding our people past their hurt, hate, suffer and struggle towards the life they always wanted.
THE POWER OF A TRIBE
Eventually, one by one, the liver sales started picking up and inquiries about other products, that I didn’t yet have, were overwhelming. I hired my first employee, and then with each three million of additional, incremental revenue, I hired another.
At $15MM in annual sales, we had five of us… all doing the one-on-one guided journey to lead our people to a better life… each of us was giving all we had to bring this into the light… that’s called the power of tribe (true believers).
REBUILDING MY ROLES
Eventually, I learned how to scale, to create time and space again, and I started working to repair what mattered most in my life that I had so painstakingly neglected. While I’ve recovered my most important roles as man, dad, and husband, to this day, I don’t do friends, son, brother or any other roles for that matter. I learned that I can be world-class at four things, so all my efforts remain pointed here. MOOOAR!
