Job Title
Brand Manager
Job Description
Develop, execute, and monitor the Liver King (LK) branding strategy to take the Ancestral Message mainstream and generate 5B impressions in the next year.
This will involve tasks such as being a subject matter expert on Ancestral Living, understanding industry and consumer trends, managing communication channels, and measuring & reporting on the success & performance of the brand.
Success will require a plan designed to put the LK brand in front of all Primals and Sub-Primals alike, to increase knowledge of the LK brand, and increase the likelihood that the LK brand becomes the source of truth for Ancestral Living.
Responsibilities
Understand the current position (what LK stands for & what we’re offering the community), identify areas of improvement, and develop solutions
Manage communications and convey the brand to consumers by way of content, messaging, campaigns, and promotions
Manage outward communications to expand reach and inward communications to build community. Channels to include but not limited to:
- Social Media (Instagram, Tik Tok, YouTube, Snapchat, Facebook, & Twitter)
- Podcast
- Website
- Newsletter
- Content Marketing
- Traditional Advertising Media
Monitor brand health, such as image, loyalty, awareness, reputation, and perception
Define & track KPIs to optimize future content & strategy
Required Skills
True Believer - Passion for Ancestral Living and spreading the message
Evolutionary Hunter - Must be entrepreneurial, a self-starter, motivated and ambitious
Preferred Skills
Content Creation (videography, photography, etc.)
Social Media & Community Management
Marketing Strategy
Data & Analytics